Hyde & Hare · Meta Ads · 30 October 2026

Why some product images look cropped, and which ads to fix

The cut-off product images in your screenshots come from a Meta setting on some of our older ads, not from the product feed. This page lists every active ad with that setting, what each one is doing, and what we recommend. All figures are from Meta Ads Manager.

In short

22 active ads have the setting. It shows up as cropped product images on the 13 ads that display product tiles, plus one old ad that can stretch its own image. The other 8 are videos with no product tiles, so they are fine.
Those 14 ads spent £3,870 in the last 30 days. Most of that is on 7 strong ads that we want to keep.
The fix keeps the likes and comments. We rebuild each ad on its existing post with cropping switched off, so all of its social proof carries over.
Every ad we've built since early October already has cropping off.

To rebuild (7 ads)£3,691last 30 days · 154 purchases · 6.6x ROAS

To pause (7 ads)£178last 30 days · 9 purchases

Leave as is (8 ads)£1,624last 30 days · 83 purchases · 8.8x ROAS

What's happening

The setting

Meta has a group of automatic "creative enhancements". One of them, Image touch-ups, lets Meta re-crop images to fit each placement (Feed, Stories, Reels, right column). On older ads this came switched on as part of "Standard enhancements", and it can't be changed once an ad is live.

Your catalogue photos are portrait lifestyle shots padded onto a white square. When Meta re-crops them to a wider or tighter shape, products that sit low in the frame, especially beanbags and runner rugs, get cut off.

Why the fix doesn't lose social proof

Likes, comments and shares belong to the post, not the ad. We can make a new ad that points at the same post, with cropping switched off. We already do this:

Ads 329 and 330 are new ads on the same posts as 321 and 322, with different enhancement settings. Because they share the post, they show the same reactions and comments.
Ad 127 already runs twice on one post, once with cropping on and once with it off.

The new ad does start its own delivery learning, so expect a few softer days on each one while Meta re-learns.

All 22 ads at a glance

Ranked by last-30-day spend within each group. Social proof is reactions / comments on the ad (Facebook and Instagram).

Ad	30d spend	Purchases	ROAS	Social proof	Recommendation
Ad 157	£1,904	74	5.2x	325 / 9	Rebuild on same post
Ad 208	£433	24	9.8x	256 / 11	Rebuild on same post
Ad 191	£385	13	4.2x	228 / 4	Rebuild on same post
Ad 180	£333	18	10.7x	96 / 5	Rebuild on same post
Ad 220	£303	18	10.8x	118 / 2	Rebuild on same post
Ad 223	£207	4	4.8x	42 / 0	Rebuild on same post
Ad 182	£127	3	5.1x	123 / 0	Rebuild on same post
Ad 127	£80	4	11.5x	18 / 0	Pause this copy only
Ad 171	£53	2	4.5x	23 / 1	Rebuild or pause
Ad 169	£17	1	16.3x	19 / 0	Rebuild or pause
Ad 204	£24	2	4.5x	11 / 1	Pause
Ad 6	£2	0	0.0x	57 / 0	Pause
Ad 2	£1	0	0.0x	128 / 6	Pause
Ad 51	£2	0	0.0x	23 / 0	Pause
Ad 63	£477	19	6.5x	1,080 / 61	Leave as is
Ad 103	£232	17	12.3x	928 / 33	Leave as is
Ad 1	£297	17	8.8x	711 / 34	Leave as is
Ad 224	£214	10	9.8x	70 / 3	Leave as is
Ad 185	£196	13	11.6x	87 / 6	Leave as is
Ad 205	£152	3	1.4x	49 / 1	Leave as is
Ad 189	£47	3	17.8x	40 / 0	Leave as is
Ad 164	£10	1	24.8x	20 / 1	Leave as is

Fix first: strong ads showing product tiles

These carry the spend and the results. Rebuild each one on its existing post with cropping off, then pause the old version on the same day.

Ad 157

Rebuild on same post

Video · Sheepskin Hot Water Bottle · Claire E Review, Slow-Mo Unboxing · Lifestyle

The hot water bottle review video with hot water bottle product tiles underneath. Standard enhancements is on and the crop settings were never switched off, so Meta can re-crop the product tiles.

Last 30 days£1,90474 purchases · 5.2x

Lifetime£1,90574 purchases · 5.2x

Social proof325reactions · 9 comments · 26 shares · 72 saves

What to do: Biggest spender in this group. Rebuild it on the same post with cropping off, launch it, then pause this one.

Ad 208

Rebuild on same post

Video · Sheepskin Rugs · Styling Inspiration · Styling Demonstration

Rug styling video with rug product tiles. Same setting as above: cropping inherited from Standard enhancements.

Last 30 days£43324 purchases · 9.8x

Lifetime£1,90282 purchases · 6.5x

Social proof256reactions · 11 comments · 16 shares · 42 saves

What to do: Strong over 30 days and the most comments of this group. Rebuild on the same post.

Ad 191

Rebuild on same post

Video · Interiors · b-roll with testimonial text overlay about the white company

B-roll with testimonial text and rug product tiles. Cropping inherited from Standard enhancements.

Last 30 days£38513 purchases · 4.2x

Lifetime£2,24095 purchases · 6.3x

Social proof228reactions · 4 comments · 5 shares · 41 saves

What to do: Rebuild on the same post.

Ad 180

Rebuild on same post

Video · Interiors · Flora - 5 Ways to Style Sheepskin Rug

Flora's "5 ways to style" video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£33318 purchases · 10.7x

Lifetime£58635 purchases · 12.1x

Social proof96reactions · 5 comments · 3 shares · 15 saves

What to do: Best ROAS of the bigger spenders. Rebuild on the same post.

Ad 220

Rebuild on same post

Video · Sheepskin Rugs · Cream Bestseller · Brand Lifestyle

Cream bestseller video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£30318 purchases · 10.8x

Lifetime£1,59768 purchases · 8.0x

Social proof118reactions · 2 comments · 1 shares · 17 saves

What to do: Rebuild on the same post.

Ad 223

Rebuild on same post

Video · Sheepskin Rugs · Styling Inspiration · Brand Lifestyle B-Roll 2

Rug styling video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£2074 purchases · 4.8x

Lifetime£54717 purchases · 6.2x

Social proof42reactions · 0 comments · 0 shares · 3 saves

What to do: Rebuild on the same post.

Ad 182

Rebuild on same post

Video · Interiors · Lianna creating a cosy corner

Lianna's cosy corner video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£1273 purchases · 5.1x

Lifetime£97340 purchases · 7.5x

Social proof123reactions · 0 comments · 4 shares · 11 saves

What to do: Spend has dropped off. Rebuild on the same post so it keeps its 123 reactions.

Ad 127

Pause this copy only

Video · Interiors · Shearling Beanbag Details

Beanbag details video. This ad runs twice on the same post: one copy has cropping off (fine), this newer copy with beanbag product tiles has it on.

Last 30 days£804 purchases · 11.5x

Lifetime£814 purchases · 11.5x

Social proof18reactions · 0 comments · 0 shares · 2 saves

What to do: No rebuild needed. Pause this copy; the crop-safe twin keeps running on the same post, so no social proof is lost.

Low spend: rebuild or pause

These show product tiles but spend little and have little social proof. Pausing them costs very little.

Ad 171

Rebuild or pause

Video · Interiors · Home of Hygge b-roll with NO text overlay

B-roll video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£532 purchases · 4.5x

Lifetime£1054 purchases · 4.9x

Social proof23reactions · 1 comments · 0 shares · 4 saves

What to do: Low spend and little social proof. Rebuild only if you want to keep it in rotation.

Ad 169

Rebuild or pause

Video · Interiors · unboxing of sheepskin rug and styling on sofa

Rug unboxing video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£171 purchases · 16.3x

Lifetime£985 purchases · 6.4x

Social proof19reactions · 0 comments · 0 shares · 0 saves

What to do: Very low spend. Pausing loses almost nothing.

Ad 204

Pause

Video · Interiors · Joey styling sheepskin rug in different rooms

Joey styling video with product tiles. Cropping inherited from Standard enhancements.

Last 30 days£242 purchases · 4.5x

Lifetime£953 purchases · 1.8x

Social proof11reactions · 1 comments · 0 shares · 1 saves

What to do: Low spend and weakest lifetime return in this group. Pause.

Old remarketing ads: pause

Built in 2024 with the most aggressive settings (Ad 6 also lets Meta generate AI backgrounds). They've barely spent in the last month, so pausing them is low risk.

Ad 6

Pause

Collection · Interiors · Interior Best Sellers in Use

Old remarketing collection ad built from catalogue images. Image touch-ups (crop to placement) AND AI background generation are switched on. This is the most aggressive setting in the account.

Last 30 days£20 purchases · 0.0x

Lifetime£25721 purchases · 15.3x

Social proof57reactions · 0 comments · 0 shares · 2 saves

What to do: Barely spending (£2 in 30 days). Pause it.

Ad 2

Pause

Carousel · Interiors · Product Images

Old remarketing carousel of product images. Image expansion is on, so Meta can stretch and re-frame the product photos.

Last 30 days£10 purchases · 0.0x

Lifetime£89966 purchases · 13.5x

Social proof128reactions · 6 comments · 0 shares · 3 saves

What to do: Barely spending (£1 in 30 days). Pause it.

Ad 51

Pause

Video · Interiors · UGC Video with voiceover

Old remarketing video. Image expansion is on, but there are no product tiles.

Last 30 days£20 purchases · 0.0x

Lifetime£527 purchases · 21.3x

Social proof23reactions · 0 comments · 0 shares · 0 saves

What to do: Not spending. Pause it.

Leave running: videos with no product tiles

These have the same inherited setting, but there are no catalogue images for Meta to crop. Ads 63, 103 and 1 carry the most social proof in the whole account, so we're not touching them.

Ad 63

Leave as is

Video · Interiors · Ways to style with sheepskin rugs

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£47719 purchases · 6.5x

Lifetime£12,010436 purchases · 6.1x

Social proof1,080reactions · 61 comments · 38 shares · 267 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 103

Leave as is

Video · Interiors · UGC Candance 1 w/ Text Overlay

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£23217 purchases · 12.3x

Lifetime£10,143414 purchases · 7.0x

Social proof928reactions · 33 comments · 6 shares · 156 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 1

Leave as is

Video · Interiors · UGC Video with voiceover

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£29717 purchases · 8.8x

Lifetime£6,444401 purchases · 9.6x

Social proof711reactions · 34 comments · 10 shares · 86 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 224

Leave as is

Video · Interiors · Quality · Lydia UGC Face to Camera

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£21410 purchases · 9.8x

Lifetime£74626 purchases · 5.7x

Social proof70reactions · 3 comments · 0 shares · 5 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 185

Leave as is

Video · Interiors · Hygge brand video hook 1 - very important word

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£19613 purchases · 11.6x

Lifetime£49932 purchases · 14.7x

Social proof87reactions · 6 comments · 4 shares · 6 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 205

Leave as is

Video · Sheepskin Rugs · Benefits · List Style Education

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£1523 purchases · 1.4x

Lifetime£3577 purchases · 1.3x

Social proof49reactions · 1 comments · 0 shares · 8 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 189

Leave as is

Video · Interiors · Hygge brand video hook 5 - mispronunciations compilation

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£473 purchases · 17.8x

Lifetime£2438 purchases · 10.0x

Social proof40reactions · 0 comments · 1 shares · 3 saves

What to do: Leave running. This is where the account's biggest social proof lives.

Ad 164

Leave as is

Video · Interiors · UGC for sheepskin rugs, perfect cosy season rug

Video ad with no product tiles attached. The setting is inherited, but there are no catalogue images for Meta to crop.

Last 30 days£101 purchases · 24.8x

Lifetime£1648 purchases · 16.7x

Social proof20reactions · 1 comments · 0 shares · 0 saves

What to do: Leave running. This is where the account's biggest social proof lives.

What we'll do

Rebuild the 7 strong ads (157, 208, 191, 180, 220, 223, 182) on their existing posts, with cropping off and the same copy and product tiles. They're built paused for you to check first.
Switch them on together, then pause the old versions the same day. One changeover keeps the learning reset to a single short dip instead of several. We'd like to do this before 1 November so the new ads have settled before the main November selling window.
Pause the cropping copy of Ad 127, plus Ads 169, 204, 6, 2 and 51. Ad 171 is optional.
Fix the feed images for 7 products. Even with cropping off, a few placements still crop slightly. The beanbags (Giant Vole, Giant Cream), pouffes (Square Cream, Circle Moonlight) and runner rugs (Double Cream, Double Tibetan, Double Shearling Moonlight) sit low in their photos. Centred square versions of those 7 images would solve it for good.

Source: Meta Ads Manager, pulled 30 October 2026. "Last 30 days" = 30 Sep to 29 Oct. Purchases and ROAS use Meta's own attribution, so they will read higher than Shopify or Triple Whale. Social proof = reactions, comments, shares and saves recorded on each ad. This page is private and hidden from search engines, but anyone with the link can open it.